Branding Boot Camp: How to Develop Your Brand StrategyIn part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.

ByJessica Abo•Mar 23, 2018

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In part one of our four-part series, marketing and business expert Kathleen Griffith and I identified that I was doing too many things to scalemy businessand had some homework to do. In this episode, I'll share what the main job is I want to focus on and learn what I need to do to develop my brand strategy.

Watch more videos fromJessica Abo on her YouTube channel here.

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Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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