Creatives {Q&A With Artist JonOne}

by Gloria Cavallaro in

From NYC subway cars in the 80s to large scale canvasses in his studio, JonOne is known as one of the godfathers of street art having begun his long career as a 16 year old kid in Harlem. Now based in Paris, JonOne has had his work exhibited in the galleries of world-class cities, including Tokyo, Monaco, Paris, New York, Brussels, and Moscow. Right now, he's returning to his roots with a wall mural in his signature style specially for Miami Art Week. In unique collaboration with Perrier, the mural ties in with their limited edition Street Art bottles designed by renowned artists Sasu, Kobra, and JonOne.

We spoke with the artist on his impressive career, the transition from street to canvas, and how he translated his vision for Perrier into striking design.

JonOne's mural for Miami Art Week presented by Perrier.

JonOne's mural for Miami Art Week presented by Perrier.

You started with street art at the age of 16 in Harlem and have since moved your art to canvas. Do you think if your evolution as an artist went the opposite way, from the confines of canvas to the open streets, your visual language would be different?

In a way, I was always prepared to stay in the streets. The audience from the streets is a form of recognition and credibility for my artwork. If I had stayed in the streets and not had the career as an artist that I have today, doing more canvas work, my work would be different because I would be more of a community activist painter. My work would be more based on how it would affect the community. I think my work would still have that same energy, excitement, abstraction that you see in my canvas work. I don’t feel like I’ve made any sort of concession with my artwork from what I was doing in the streets to what I am now doing on canvas. The only difference I see is my evolution that led me to paint on canvas. However, if I would’ve stayed in the streets, that would’ve been a lot of fun for me.


As a New Yorker now living and creating in Paris, what about each city influences your work most?

New York was the first place where my energy was captured. Then, I crossed the Atlantic and caught the vibe of the French and their way of living. We live in a global world where you can’t just stay still, especially with the Internet and social media – the boundaries are even bigger. As an artist today, people need to think more globally and be influenced not just by where they live but also by what is going on around the world. For instance, I can be in Shanghai and see someone’s daily struggles and the way they confront their struggles and be influenced and inspired by that. I can be in New York and be amazed by the skyscrapers and energy of the city. Or, I can be in California and be amazed by the nature. My vision has been influenced a lot by the places I’ve visited in this world.

JonOne in his studio.

JonOne in his studio.

 Making art for such as well-known brand as Perrier must have been an engaging project. How did you approach translating your ideas to packaging design?

It amazes me that my artwork could be carried over to Perrier’s new Street Art packaging design. It’s flattering – but translating my ideas to packaging design is totally different from the work I do on canvas. Working with Perrier was more of a collaboration than anything else. Perrier has such a strong image. When people drink it, they drink it for a reason. Perrier represents France and the history of the iconic green bottle. When going into this project, I wanted to make sure I worked together with Perrier so that we didn’t overshadow each other.

 Do you ever experience a creative block and, if so, what do you do to clear it?

I don’t think so. I think living as an artist is a chance of a lifetime. I’ve always wanted to be at this stage, be creative and someone expressive. This is what I do. I’ve been creating art since I was 16 and I hope I can do it for the rest of my life. I would be lucky for that.   


What is some atypical advice that has served you well as an artist?

The best advice I’ve been given that has served me well as an artist is, “Painting is just 50% of the work.” That quote is something that has become my motto. Some people are good at the other 50%, the business portion of creating art, and some people are good at the creative part. That quote really gives me inspiration to create great artwork and work the crowd.


Interviewed by Gloria Cavallaro.

Photos c/o Perrier.

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Lust List {Cozy Candles and Fuzzy Accents}

by Lauren Durden in , ,

Fact #1: It's getting colder. 

Fact #2: This means you'll be spending more time indoors.

When I think of spending time indoors for winter, I imagine a fire crackling, a big fur blanket wrapped around me, and a cup of some spiced cider in hand. Maybe there's a bearskin rug on the floor near the fire... But I live in an apartment in East Harlem, and it certainly doesn't have a fireplace, or a bearskin rug for that matter. But I make due by filling my apartment with candles, lighting them seemingly earlier and earlier each day, as the sun goes down earlier and earlier and buying faux fur accents. 

This Lust List encompasses my love of the warm glow of candles, fuzzy things everywhere, and a cozy feeling even if a polar vortex is raging outside. The Lust items are a large format, super jumbo Diptyque Baies Candle in Noir that would pretty much break all the rules for how much one should reasonably spend on a single candle. It clocks in close to $300, but these other candles (all of which I own andthereby can attest to their delicious smell) are luxe on a budget. Smaller formats, like the mini Baies candle, and mid-range brands offer lower prices. Going faux instead of vrais on the fur accessories and  subbing in less expensive textiles like mohair make getting cozy pretty and affordable. Check out the List above. You can get more details on the specific products shown by clicking on the link in the caption, and let us know what you think in the comments! 


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Creatives {Q&A with Rebel Redefined Founder Emily Costa}

by Lauren Durden in ,

We Q&A'ed with clothing label founder Emily Costa, of Rebel Redefined, to talk about what it takes to start your own clothing line while juggling interning and school. She's under 30 and already a business owner (#hustle).  She's pretty much the modern day, millennial triple threat.

Read ahead to find out more about the line and check out our styling of her awesome shirts. 

What inspired you to launch Rebel Redefined?

Growing up it was my ultimate dream to have my own clothing line. I kept thinking one day it would be something I could do, but during my senior year of high school I decided there was nothing stopping me from starting now. Ever since launching a little over a year ago, the vision I had for the brand has come to an amazing reality.

What has been the hardest part of starting your own company?

The hardest part of starting my own company has been figuring out every aspect of owning and running a business as I go. I’m only a sophomore at the Fashion Institute of Technology, so I still have a ton to learn! But it’s a challenge I love taking on everyday.

Who is the RR girl?

The Rebel Redefined girl to me is someone who isn't afraid to be themselves - whoever that may be. They love dressing for themselves and don’t feel the need to prove anything to anyone.

Did you pursue funding to start your own brand?

When I started the brand I was only 17, so trying to pursue funding was a bit out of reach. I was lucky enough to have my extremely supportive parents trust my vision and helped me launch the company. As Rebel continues to grow, funding may be the next big step to take.

What has been your greatest success? How did it come about?

The greatest success so far would have to be participating in the Super Saturday event benefiting the Ovarian Cancer Research Fund in the Hamptons and LA this past summer. We almost sold out our entire booth, which felt surreal since our neighbors included Rachel Zoe and Kate Spade. The best part was knowing we were able to support such an important cause.

What has been your greatest setback? How did you deal with that?

The biggest setback so far has been trying to grow the company while being a full time student and also interning.  I've learned to balance all of my responsibilities and still leave plenty of time to focus on Rebel Redefined.

The shirts feature really smart and sassy sayings.  Who comes up with them?

I've actually come up with all of them! I have a note in my phone with a ton of sassy (and usually ridiculous) sayings I come up with during the day. When it comes to making a new line, I usually start by going through all of them and selecting the ones I can really envision on a tee. I believe Rebel Redefined apparel is all about saying what you want through what you wear.

Where do you find your inspiration in the everyday?

I find inspiration in everything around me! I’m lucky enough to live in New York City, so it is easy to be inspired simply walking around and exploring. I also love looking on Instagram and fashion blogs to spark some creativity.

Whose career has inspired you?

Sophia Amoruso has to be my ultimate inspiration. Her book #GIRLBOSS has become the Rebel Redefined bible. It’s so inspiring to see how a company like Nasty Gal started as a small eBay operation in Sophia’s bedroom but is now a multimillion-dollar empire. It reminds me that if I stay positive and work hard, I can create something bigger than I have ever imagined.

You are very busy juggling several projects at once, how do you stay organized and on top of everything?

It takes a lot of time and organization to stay on top of everything between Rebel, school and interning! What keeps me on track is REALLY loving what I do. When it doesn’t feel like work, it keeps me motivated and excited.

How much of a role does the internet and social media play in your branding and distribution of your product?

The internet and social media plays a huge role in branding and distributing our merchandise. Rebel Redefined is solely e-commerce right now, so our presence and operation is entirely online. Our website and social media accounts are the first and only impression a potential customer has of seeing what Rebel Redefined is about. We also have a blog that features posts on fashion, outfit inspiration and life in general by a team of 6 girls including myself. Along with that, Instagram, Twitter and Tumblr play a huge role in branding.

What are your favorite trends or staples for Fall?

My staples for this fall include my favorite Rebel tee, a leather jacket, a pair of my favorite Jeffery Campbell booties and my Proenza Schouler PS1.  

What’s one way you can repurpose or remix pieces you already have to achieve one of those trends for Fall?

    Fall is always my favorite season because it’s the best time to wear things you already have in new ways. I usually take some of my favorite summer dresses or tees and throw on my leather jacket and booties. It is always the easiest way to look chic and polished while transitioning into the cooler weather.

What advice do you have for young entrepreneurs?

Whatever idea you have - go for it, you don't have anything to lose! If you believe in what you’re doing and are passionate, everything will slowly fall into place. Working hard always pays off.

Check out the Rebel Redefined line and learn more about the company here

Credits: Photos by Lauren, edited by Gloira. Rebel Redefined Same Old Chic shirt modeled by Gloria, styled by Gloria and Lauren. 

Outfit details: Necklace: Kenneth Jay Lane via (similar here), Pants: Zara (similar here), Boots: Aldo, Lip: MAC Rebel


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{the BLVD Beauty} A Golden Halloween

by Gloria Cavallaro in ,

While you might be past the trick or treating stage (emphasis on the might), Halloween still holds lots of fun for us big kids (sometimes, a little TOO much fun).  I’ve tried the span of predictable and creative costumes, from a black cat (it’s just SO EASY) to a Greek Muse (made the floral headpiece and gold trimmed toga all by myself) and enjoyed them all.


Something that remains a Halloween constant, however, is my desire to go a little more out there than usual with my makeup. This year, I’m not quite sure what I’ll be (clock’s tickin’ Gloria, get on this) but I do know what beauty look I’m wearing.  It’s a stand-out smoky eye with an all over gold wash that can go with a range of different costumes. What makes this look perfect for a spooky evening is the subtle shimmer, ensuring you’ll be seen no matter how dim the lighting.


{How To}

1.    To get that lit-from-within look, I applied liquid highlighter all over my face before applying my foundation. I used Nars Orgasm Illuminator for it’s gold flush. Layer on top a minimal coverage foundation - like a tinted moisturizer - so the glow can shine through.

2.    For a full-on gold eye with deep definition, apply a black eye shadow from the middle of the upper lash line to the crease and smoke it out into an almond shape. Use that same black shadow to line the lower lash line as well.

3.    Next, apply a lighter gold shade from the middle of the lash line to the inner corner as a highlight. I used Half Baked from the original Urban Decay Naked Palette.

4.    Follow that with a deep gold wash across the rest of the lid. I used Nars Étrusque for it’s amazing color pay off. Pack it on, don’t swipe, in order to not muddy the black almond shape underneath.  Pack the gold on top of the black shadow lining the lower lasher as well.

5.    Complete the look by lining the upper and lower waterlines with black eyeliner, applying a thin black line along the upper lashes, and swiping on your most statement-making mascara on top and bottom lashes.

6.    Perfect your pout with a shimmery, peachy nude and finish off your skin with a bronzy blush dusted on the cheeks almost like a contour. Highlight cheekbones with an illuminator - Benefit’s Watt's Up is a great one - and you’re ready to take on the night.

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